That brings me to the true "premium" formats: Dolby Cinema and IMAX. Since there was such a drastic drop between the film and digital quality, with the advent of digital projection, other "knock-off" theater homebrew brands appeared, and make no mistake - they are inferior to the IMAX experience - but they provide a steady and predictable revenue stream. In terms of picture quality, 70MM is still far superior to the digital technology used in standard theaters, but not having IMAX quality product to populate the theater every week really made it difficult to make money on the theater. They then began rolling out digital technology. This, coupled with the fact that IMAX was slow to move from their 70MM film technology, meant that theaters really stopped putting IMAX film systems in starting around 2009 or so. Thus, many IMAX theaters also had 35MM (or digital) backup capability, but it's impossible to fill an IMAX screen with this, so the perception of a lower-quality experience was not good. They struggled to provide content consistently, because the studios don't release that many $100M+ budget movies each year. Needless to say, IMAX only made sense in a few theaters in the largest markets, and the high ticket price was justifiable. Their audio systems included several (7-8?) channels of behind the screen audio, plus two surround channels, and a lot of subwoofers. On the audio side, IMAX film used an external DTS system, where the audio was provided on one or more CDs and synced to the film via the IMAX computer. These systems were extremely expensive both to procure and maintain, and on top of that, IMAX agreements give an extra percentage of the box office to them. These systems ran the film horizontally through the projector (whereas 35mm runs vertically), the film moved very fast, and there was a hell of a lot of it. So, on the whole, I tend to avoid the RPX, particularly when their tickets cost more than the IMAX or Dolby Cinema.īack in the pre-digital days, an IMAX theater ran 70MM 48fps. In RPX, Regal (at least in the one I go to) uses standard 7.1 audio and installs low frequency transducers in each seat (which I find to be a distraction rather than an enhancement - seats are not meant to have transducers attached and the harmonics are unpleasant). However, audio formats are typically not standardized, even between different movie theaters operated by the same chain. These formats use standard digital projection technology - usually 4K due to the screen size - and some use dual-projectors for really large screens to enhance the brightness. There is no established technical criteria.) (The definition of PLF, as far as the studios are concerned, is that you charge more for it. most chains have some sort of PLF offering that they upcharge $1-2 for. ![]() Regal's RPX compares to AMC's ETX, B&B's Grand Screen, CineMark's XD, etc. It is intended to provide an assurance that you'll be watching the movie in the largest house, with the biggest screen at the particular Regal complex you're at. Regal's RPX is what the industry refers to as a "premium large format" brand. I think it's understandable that this would be confusing. MHRA '2D', All Acronyms, 24 February 2023, Bluebook All Acronyms, 2D (Feb. 2D, All Acronyms, viewed February 24, 2023, MLA All Acronyms. ![]() Retrieved February 24, 2023, from Chicago All Acronyms. Facebook Twitter Linkedin Quote Copy APA All Acronyms.
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